Social media is primary the use of communicating to others with the meeting in person. The basic idea of social media can be recorded as early as 550 BC through the use of messages sent by the postal services. However, this has been significantly developed and created into a mainstream use through digital means,, leading to the creation of dedicated web pages that allow people to communicate with others with instant public
In 1997, Six Degrees was invented which is regarded as the first social media platform. This allowed users to create profiles and create a friend list in which they could communicate with. However, the first popular form of social media was blogging. A known blogger, Jorn Barger used the term ‘weblog’ when describing this style of messaging.
The next phase which is still currently used today is sites that have a more personal element, where the user can send direct messages to others and create personalised profiles and posts. In 2003, Myspace was released, created by Tom Anderson and Chris DeWolfe. Users were able to create profiles, add people to friend lists and publish blog posts. The site supported images and videos making it a popular use for marketing, often used for music bands and artists promotions. Although it began to lose popularity with the rise of other competitors, nearly becoming compelling forgotten about, it has started to gain interest again with its redesign focusing on forums and publishing current news. It has been less directed towards a personal experience due to the strong competitors such as Facebook which has dominated that area of social media.
Facebook was released in 2004 by a Harvard University student, Mark Zuckerberg. It is one of the most used social media sites used to date which expanding features and uses. Profiles can be made with personal links to friends and private messages. This is an instant way of communicating with individuals and groups but has since been expanded to a larger social reach Not only can users interact with those they have added to their friend lists but Groups from communities where anyone belonging to the groups can post and comment to one another.
Also, Facebook Pages are a way to promote and showcase work. This does not have the same freedom as Groups. Users who have ‘liked’ the page can view posts published by the administrators of the page, regulating the content Posts created by visitors are separated,, creating a useful way of distributing a company’s work or individuals to a possible mass audience.
I have taken advantage of this highly used site to promote my work. I have created a Facebook page where I regularly publish my photography. Although it can be difficult to reach new people I also use Groups to post my photography, which then I include a link to the page so that it is advertised to a large audience. So far I have gained 140 ‘Likes’ with interactions from users to my posts. I think I have benefited from using this site to my advantage and have gained more awareness with my photography that I would not have gained without this page and the use of relevant groups and other pages.
However, I find that it is still a challenge to gain a mass audience on Facebook whilst being an unknown photographer. Therefore I have created many accounts of various social media sites to promote my work to a larger audience.